On December 10th, I published a post entitled Who is SocialRank?. This was because I had received the following email, purportedly from SocialRank’s “Contact Manager”:
We have just launched a new community page on London.Dailyvoices.com that shows you the popularity of every London blog and … today your blog, tigergrowl.wordpress.com has made it into the TOP 10!
Since the launch of London.Dailyvoices.com 2 months ago, we have made major improvements – thanks to all your feedback!
You can now:
– view the top London stories of the day, the week and the month
– keep yourself continuously updated with weekly email alerts
– see how popular your blog is compared to your peers every day
So, why don’t you tell your readers about your outstanding ranking?
Simply do it by adding our SocialRank badge to your blog. Then, you can instantly monitor your rank in real-time.
Plus, by adding the badge, you will be listed as a featured blogger and get a link back to your blog.
You can see your ranking here: http://london.dailyvoices.com/community
Let me know if you need assistance with the badge.
And please do drop some feedback if you feel there are more room for improvement.
SocialRank Community ManagerLondon.
PS: We’ve launched a couple of other SocialRank powered sites,www.SocialRank.com
Now, you know me. I am not at all cynical. It would never occur to me to compare a site that, without consulting me and without me applying for the privilege, makes me one of the top 10 blogs in London with one of those spam emails that tells you that you have won a major prize in a lottery you have never heard of and certainly didn’t buy a ticket for.
Well, actually, that is exactly what did occur to me.
But fair’s fair and let’s give everyone a chance before condemning them out of hand. I replied to Caroline thus:
As you seem to be quite new, I don’t know what to make of you. So I will adopt a wait-and-see approach.
I had to wait quite a while for a reply but, eventually, on December 14th, one arrived:
Sorry to answer you so late…
Yes, the London community is quite new.
I am glad to hear you like it so far!
That’s already a good step, keep on checking on us and I hope that you will write about us in the near future.
We are open for new ideas, so feel free to give me some feedback!
Reading my email, can you see where I said I “liked it”? Neither can I. So I replied as follows:
I did not say I liked it. I said I would wait and see.
I have expressed my doubts and questions in the following post:
Feel free to add a comment if you wish.
I thought it only right, in view of the suspicions I had expressed, to draw Caroline’s attention to my post and to offer her the opportunity to reply. It is now December 21st and there has been no reply, either privately by email or in the form of a comment to my blog post.
You can interpret this in various ways. For example, it might be that, despite advertising my blog as one of the top 10 in London, SocialRank still does not consider it a worthy forum for giving information about themselves. Or maybe it is because my suspicions contain more than an element of the truth and they do not care to try to defend the indefensible. Only a cynic would think the latter, of course.
The cynic’s thinking might continue thus: What better way to publicize a new Web site – and to encourage people to pay good money to advertize on it – than to get a lot of naive bloggers excited about it, to discuss it and publicize it on their blogs? What do they call it – viral marketing?
Well, all I can say is: thank my lucky stars that I am not a cynic.